At MediaTrust.Lab, we work hard at seeking to identify and analyse strategies and practices of fact-checking by local journalists and the potential collaboration of local media audiences in the process.
As such, we want to share the tools and best practices we deem appropriate in the hunt for fake facts and misinformation.
Here are some steps you should take in better understanding the contents you are reading.
Who is behind the content?
Has this source made a name for themselves as a trusted reference? Is the source specialized in the field they write about? Check LinkedIn or do a quick Google search to see if the authors can speak about the subject with authority and accuracy.
Read the “About Us” section
Does the source have one? Reputable websites will always some type of "About Us" section and will make available a way for you to contact them.
Is this biased?
Does the publication seem to lean toward a certain point of view? Does it reference other sites, images or files that are leaning towards one side of the spectrum? Beware, biased content may not be showing you the whole story.
When is this content from?
Like the food we eat, information can have an expiration date. In most cases, use the most up-to-date information you can find and don't fall victim for recycling of old content.
Who are your sources?
When an article references sources, it's important to verify them. Often, organizations with impressive names may actually be biased think tanks or represent the opinions of a small, fringe group. If no sources are provided, try reading extensively on the topic to understand the broader context and assess the article's accuracy on your own.
Take a deep look at the URLs
Domain manipulation is big these days. What looks like an .edu domain, followed by .co is likely a fake or deceptive site. If you see a change or variation in the original version of a well-known URL, do some investigating.
Be skeptical
Sensationalism is a primitive way of catching your attention. When you see something that looks sensational, be skeptical. Headlines that are exaggerated or overly dramatic, especially those using excessive capital letters or highly emotional language, are strong indicators to approach with caution.
Be wary
If something you’re reading feels too perfect, too strange, or overly extreme, it’s likely not reliable.